DoorDash is the Official On-Demand Delivery Platform of the NBA. Each season, we come up with a 360-campaign to keep DoorDash top of mind for fans to order whatever they need during the games. For the 2023-2024 season, we developed a campaign theme around DoorDash being your “Sixth Man,” — always there to bring you what you need in the heat of the moment.
I led the copywriting of this campaign throughout the funnel, from scripting the two TV spots and radio ads to writing localized emails and display banners.
A combo of two :30s, aired both separately and as a combo throughout the season.
