On the creative team at Artifact Uprising, a Denver-based photo goods company, I lead messaging strategy and copywriting for all marketing channels, as well as physical and digital product. Placements include email, website, social, long-form blog content, video, ads, and direct mail.
Telling the story of the product materials, design, and use cases through real customer quotes, in-depth research, and highlighting key selling points. Resulted in increased conversion and user confidence.
This campaign helped sustain our brand over our slower summer season by encouraging people to get outside, explore through photography, and revisit their travels with us through print.
Wrote this script for the Baby Board Book launch video, which doubles as the feature poem on the introduction page of every book printed.
Launched brand new product, leading go-to-market strategy and messaging. Campaign included email, ads, content, social, video, press, and influencers.
To guide new users through our project editor, I wrote a clear and welcoming instructional onboarding flow. This pointed out helpful steps such as customization options, changing layouts, and more.
In a challenging time for everyone, including marketing copywriters, the pandemic presented businesses with new considerations and new messaging strategies.
Written to inspire and reengage customers during a seasonally slow period for printing photos
Our second biggest holiday of the year, Mother’s Day called for a physical direct mail piece touting our bestsellers, value props, and reasons to make gifts for moms.
One of many ads, from Facebook carousels to pins to support the launch of their most premium photo album.