With grocery delivery being a relatively new service from DoorDash, most people still only think of us for ordering in from restaurants. So we put a stake in the ground with a national campaign that says: we don’t just “get groceries” — we really get groceries. Because after being in the business of food for a while, all that equity we have in restaurant delivery, we have in the individual ingredients, too.
Super Bowl Email
Accompanying our Super Bowl LVII commercial, we sent an email blast to consumers to readily connect the dots of the campaign as it launched.
Out-of-Home
In key markets across the US, we ran OOH units that hit on the primary value props of the campaign in a fresh way.
In-App Announcement
Upon opening the DoorDash app, users received this pop-up to spread awareness and encourage shopping this new category.
In-App Banner
One of many direct-response touchpoints right in the DoorDash app.
CRM Welcome Email
An ongoing drip campaign kicks off with this introductory email that puts reasons to believe at the forefront.
Order Confirmation Emails
For every order placed on DoorDash, the customer would receive a confirmation to their inbox with a promo for groceries baked in.